Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... whatever you like.
There are many similar sample content placeholders across the store. All editable from admin panel.
The Second Coming of Kevin "Spanky" Long
Kevin "Spanky" Long has an awesome, in-depth interview over at Jenkem Mag discussing the ups and downs in his career from humble beginnings to his latest emerica Made 2 part and beyond. Check the interview here (click)